No red roses

In the beginning of December I did a shoot for Interflora. The theme was Valentines day and it ended up very colorful. The talented florists were told to not use red roses, which is the most classical flower for love. When the stores buy the roses from the wholesalers the price for red roses are very high on Valentines day, and of course it’s also affecting the consumer price in the end. We focused on other flowers in this shoot and I hope it will inspire the readers of the magazine where it’s featured.

Creative director: Anna Ceder